The Tipping Point - How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books (2002)
In Collection
#4405
0*
Social Science
Causation, Contagion (Social Psychology), Context Effects (Psychology), Social Psychology
Paperback 9780316346627
Anglais
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Product Details
LoC Classification HM1033 .G53 2002
LoC Control Number 2004273849
Dewey 302
Cover Price $14.99
No. of Pages 304
Height x Width 8.2 x 5.4  inch
Personal Details
Read It No
Links Library of Congress